‘Youth’ radio

Digital Radio allows ‘pop-up’ stations to be created, which allows existing networks to try new demographics and experiment with content. Austereo are setting up U20, aimed at under 20’s and apparently encouraging UGC. Under 20 radio is under-represented in the Australian market, so it’ll be interesting to see how this goes. The big question: will they play any interesting/different music? I’m guessing not.