Men’s programming

One Sports to abandon, um, sports? Bugger:

Among the key changes announced was a refocusing of Ten’s multichannel, One HD. It will no longer focus exclusively on sport, but will instead become a sport-entertainment-documentary proposition focused on the male audience aged 25-54, not unlike Seven’s multichannel 7Mate.

Just what we need, more pap. I blame the Ice Road Truckers fans. There goes the free NBA, NFL, and MLB. And it seems the dire rumours about the Packer buy-in to Network Ten were correct: get in, shut down the sport on One, which drives people to pay via Foxtel. Evil.