Popping the web advertising bubble

Following on from his entertaining Website Obesity talk, Pinboard maestro Maciej Cegłowski delves a little deeper into the possibility of a web advertising implosion:

The problem is not that these companies will fail (may they all die in agony), but that the survivors will take desperate measures to stay alive as the failure spiral tightens.

These companies have been collecting and trafficking in our most personal data for many years. It’s going to get ugly.