New Gap logo controversy, yawn. But read this classic corporate spin from Gap President Marka Hansen on the (99% negative) feedback they’ve been getting:

Now, given the passionate outpouring from customers that followed, we’ve decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap.

I count no less than 10 inane cliches in one sentence. As Daring Fireball so aptly put it, “What a pile of say-nothing corporate horseshit”.