Microsoft in spin overload for E3 2010:

For us it was very clear from the start that there was no one better than the creative visionaries at Cirque du Soleil to fully bring to life the magic of ‘Project Natal' for Xbox 360 in a way that could capture the world’s attention and imagination,” he said. “While I cannot share any more details about this event at this time, trust that it will be unlike anything you have ever seen, a one of a kind memorable event that will entertain people of all ages.

Unlike anything we have ever seen??

I remember going to a Lotus conference where The Neville Brothers played and we had an exclusive night at Universal Studios theme park. After each I thought “That was cool”. I didn’t think “Lotus is cool”. It’s still just software, and still just a game console.